The Florida Department of Health and Feeding Florida are responsible for nutritional education for SNAP recipients. During the pandemic, the need for online only SNAP education courses became clear to stakeholders. Without these online courses, stakeholders in rural areas or those with mobility issues could not attend courses in person.
The Florida Department of Health procured consulting, marketing, creative, and ad placement services through a competitive contracting process with Feeding Florida and SDS. The Department selected Feeding Florida and SDS because of the pair's experience at nutritional education and video content production. During the course of the campaign, the course website saw over 50,000 sessions and generated 400 enrollees in target counties during the pilot testing period. This result exceeded expectations, and it prompted the Department of Health to roll out the virtual SNAP education course statewide.