The Florida Legislature and DEO have recognized the need for the expansion of broadband infrastructure to bridge the digital divide that challenges communities throughout the state. As a result, the Legislature created the Florida Office of Broadband, housed in DEO’s Division of Community Development, to increase the availability and effectiveness of broadband Internet in Florida. In an effort to accomplish this goal, the Legislature directed the Office of Broadband to develop a map of broadband Internet service availability in Florida. The map will identify: where broadband capable networks exist, where service is available to end users, where there are gaps in rural areas, as well as download and upload transmission speeds.
The map will also verify public input by using crowdsourcing Internet speed testing, which will enable the Office of Broadband to pinpoint where it needs to invest funding to enhance existing broadband that is deficient (underserved) or to create broadband access in areas that are unserved and lack service. The Office of Broadband contracted SDS to recommend, develop, and implement the appropriate strategies to increase awareness of, and encourage participation in, Florida’s crowdsourcing Internet speed test program using the most effective and efficient method.
Provided the marketing expertise necessary to create a marketing program designed to encourage Internet users ages 18 and up throughout Florida to complete a crowdsourcing Internet speed testing program for the purpose of mapping the accessibility and availability of broadband Internet services in the state of Florida. In the project we have:
1. Developed and implemented digital marketing strategies to raise awareness of, and encourage internet users in Florida to participate in, the crowdsourcing Internet speed testing program.
2. Developed and implemented traditional marketing strategies to raise awareness of, and encourage Internet users in Florida to participate in, the crowdsourcing internet speed testing program.