Joe earned a Bachelor’s degree in Communications at the University of North Florida and Master’s degree in Applied American Politics and Public Policy at the Florida State University. His innate sense of business, political, and digital trends guides the SDS team to success. Prior to starting SDS, Joe worked in the Florida legislature as a legislative aide and at the Republican Party of Florida as the digital director of RPOF House Majority.

Joe’s book recommendation for everyone: “Win Bigly” by Scott Adams

Rebecca directs day-to-day operations of the business and serves as a primary point of contact for clients, shepherding projects, and managing workloads to ensure timely delivery. She earned a Bachelor of Business Administration in Marketing from the University of Central Florida. Prior to SDS, she worked for the Florida House of Representatives as a District Aide and then a Legislative Aide. She is well-versed in multiple areas of the agency to successfully juggle multiple projects.

Rebecca’s hobbies include playing with Baby Ava, reading a good book, and eating chicken nuggets.

Jack joined SDS as project manager overseeing our government contracts. He brings a variety of experience and knowledge to SDS, with over a decade of work in government and private sector external affairs and communications, and grassroots campaigns and strategies. This experience includes serving in the Executive Office of the Governor for more than four years. A Panama City, Florida, native and ninth-generation North Floridian, he has a passion and commitment to the success of all things “Florida”. A lifelong student of history and social sciences, Jack earned a Bachelor of Science degree in Religious Studies from Liberty University, studied History and Religion at the University of Florida, and earned an Associate of Arts degree in Political Science from Gulf Coast State College. 

Jack is an avid hiker, national park enthusiast, adequate fisherman, and podcast connoisseur.

Kiersten is a Jacksonville native and Florida State graduate with a Bachelor’s in Digital Media Communications. She has experience in working on political campaigns and state government. Before SDS, Kiersten worked for Governor Ron DeSantis and Senator Rick Scott. Kiersten’s favorite aspect of digital media is videography and animation.

Kiersten enjoys paddle boarding, painting, gardening, and snuggling her cat, Baby Cat.

Alex graduated from Florida State University with a Bachelor of Arts in Marketing with a Minor in Entrepreneurship. Alex brings his strong work ethic and creative background to SDS. He is an easy-going and adaptable member of the company, who is able to accomplish any task given to him. In his time at SDS, Alex has worked with all team members and helped them with their projects, big and small.

In his spare time, Alex enjoys cooking new food and drawing.

Helen is a Tallahassee native and graduated from Florida State University with a B.S. in Social Science with an emphasis in Public Administration. She works in many activities across the marketing channel, such as strategy formulation, web design, ad placement, copywriting and copyediting, and branding. With a family from Quincy, Florida and Thomasville, Georgia, she is passionate about all things conservation and preservation, both land and wildlife related, in the Red Hills region.

Helen’s favorite things in life include fishing, interior design, and all things Dolly Parton related.

Tori is from Yorkville, IL and graduated from Florida State with her Bachelor’s Degree in Business Management and Marketing. She is involved in Student Leadership at City Church and is looking forward to gaining further experience in the marketing field. 

Tori enjoys traveling in her free time, painting, reading, and attending professional baseball games.