Our Business

is the success of your business.

We’re a rapidly growing marketing firm based in Tallahassee, Florida. Founded in 2014, SDS is a team of experienced professionals that strive to meet client needs. We work with media platforms to create cutting-edge marketing strategies to achieve client goals.

Our Team

Matthew Farrar
Matthew Farrar
Co-Founder
Joe Clements
Joe Clements
Co-Founder

Joe earned a bachelor’s degree in Communications at the University of North Florida and masters degree in Applied American Politics and Public Policy at the Florida State University. His innate sense of business, political, and digital trends guides the SDS team to success. Prior to starting SDS, Joe worked in the Florida legislature as a legislative aide and at the Republican Party of Florida as the digital director of RPOF House Majority.

Joe’s book recommendation for everyone: “Win Bigly” by Scott Adams

Rebecca Romero
Rebecca Romero
Chief Operating Officer

Rebecca directs day-to-day operations of the business and serves as a primary point of contact for clients, shepherding projects, and managing workloads to ensure timely delivery. She earned a Bachelor of Business Administration in Marketing from the University of Central Florida. Prior to SDS, she worked for the Florida House of Representatives as a District Aide and then a Legislative Aide. She is well-versed in multiple areas of the agency to successfully juggle multiple projects.

Rebecca’s hobbies include playing with Baby Ava, reading a good book, and eating chicken nuggets.

Jack Reid
Jack Reid
Vice President, External Affairs

Jack joined SDS as project manager overseeing our government contracts. He brings a variety of experience and knowledge to SDS, with over a decade of work in government and private sector external affairs and communications, and grassroots campaigns and strategies. This experience includes serving in the Executive Office of the Governor for more than four years. A Panama City, Florida, native and ninth-generation North Floridian, he has a passion and commitment to the success of all things “Florida”. A lifelong student of history and social sciences, Jack earned a Bachelor of Science degree in Religious Studies from Liberty University, studied History and Religion at the University of Florida, and earned an Associate of Arts degree in Political Science from Gulf Coast State College. 

Jack is an avid hiker, national park enthusiast, adequate fisherman, and podcast connoisseur.

Kiersten Wonsock
Kiersten Wonsock
Creative Director

Kiersten is a Jacksonville native and Florida State graduate with a Bachelor’s in Digital Media Communications. She has experience in working on political campaigns and state government. Before SDS, Kiersten worked for Governor Ron DeSantis and Senator Rick Scott. Kiersten’s favorite aspect of digital media is videography and animation.

Kiersten enjoys paddle boarding, painting, gardening, and snuggling her cat, Baby Cat.

Alexander Reinhard
Alexander Reinhard
Account Manager

Alex graduated from Florida State University with a Bachelor of Arts in Marketing with a Minor in Entrepreneurship. Alex brings his strong work ethic and creative background to SDS. He is an easy-going and adaptable member of the company, who is able to accomplish any task given to him. In his time at SDS, Alex has worked with all team members and helped them with their projects, big and small.

In his spare time, Alex enjoys cooking new food and drawing.

Helen Smith
Helen Smith
Account Manager

Helen is a Tallahassee native, currently working towards her Bachelor’s Degree in Social Science at Florida State University. She works in many activities across the marketing channel, such as strategy formulation, web design, ad placement, copywriting and copyediting, and branding. With a family from Quincy, Florida and Thomasville, Georgia, she is passionate about all things conservation and preservation, both land and wildlife related, in the Red Hills region.

Helen’s favorite things in life include fishing, interior design, and all things Dolly Parton related.

Nick Sanchez
Nick Sanchez
Digital Marketing Specialist

Nick is currently working towards his double major in Marketing and Media Communications Studies at Florida State University. He is a Hispanic Scholarship Fund Scholar and heavily involved around the FSU community. Nick works on various tasks including video production, creating marketing content, and market research.

Nick enjoys hanging out with his cats, making charcuterie boards, and traveling during his free time. He wants to live in New York City after he graduates.

Jared Randall
Jared Randall
Digital Marketing Specialist

Jared is from Merritt Island, FL and is currently working towards his Bachelors degree in Commercial Entrepreneurship with a minor in Communications at Florida State University. He has experience ranging from retail, project management, and work with some Florida’s most prominent government affairs firms.

Jared enjoys running, jet skiing, gaming, and following collegiate and professional sports.

Tori Splayt
Tori Splayt
Digital Marketing Specialist

Tori is from Yorkville, IL and is currently working towards her Bachelor’s Degree in Business Management and Marketing at Florida State University. She is involved in Student Leadership at City Church and is looking forward to gaining further experience in the marketing field. 

Tori enjoys traveling in her free time, painting, reading, and attending professional baseball games.

Sophia Gostfrand
Sophia Gostfrand
Digital Marketing Specialist

Sophia is from Miami, FL working towards her Bachelor’s Degree at Florida State University with a major in Information, Communication, Technology and a minor in Film. She has experience in social media management, video production, and content creation. 

Sophia enjoys working out, hanging out with her kitten Dexter, watching movies, cooking, going to the beach, and fashion.

Scarlett Ossorio
Scarlett Ossorio
Digital Marketing Specialist

Originally from Miami, Florida, Scarlett Ossorio is currently a graduate student studying Integrated Marketing Communication at Florida State University. She received her undergraduate degree in Voice Performance from FSU in May of 2020. Over the past year, she has been a graduate teaching assistant for Public Speaking with Professor Zeigler as well as a marketing intern for the Tallahassee Community Chorus. Currently, she is a marketing assistant for the Sunshine State Digital Archive.

In her free time, Scarlett enjoys singing, learning languages, and spending time with her cat, Lulu.

Darryl Smith
Digital Marketing Specialist

Darryl is a Tampa native and is currently working towards his Bachelor’s Degree in Graphic Communications at Florida A&M University. While being heavily involved in FAMU’s graphic design program, he has experience designing book covers, producing logos, and creating many illustrations. He obtains many art awards from competitions statewide, as well as artwork that’s been displayed at the Salvador Dali Museum in Saint Petersburg, Florida.

Darryl enjoys drawing, fishing, producing music, and eating Mac n Cheese in his spare time.