Our Business

is the success of your business.

We’re a rapidly growing marketing firm based in Tallahassee, Florida. Founded in 2014, SDS is a team of experienced professionals that strive to meet client needs. We work with media platforms to create cutting-edge marketing strategies to achieve client goals.

Our Team

Matthew Farrar
Matthew Farrar
Co-Founder

Matt grew up in Panama City before moving to Tallahassee to attend the Florida State University, where he studied political science. Since co-founding SDS in 2014, Matt has directed a team of talented professionals that use cutting-edge digital media tactics to deliver industry-leading results. He began his career as a government affairs consultant, where he worked for seven years managing legislative priorities and advocacy initiatives for corporate and trade association clients across a variety of industries. This experience brings logic and business planning to the SDS team.

Matt met President Reagan multiple times as an infant, and has a wall of his office dedicated to Reagan memorabilia, including an artillery shell from the president’s funeral.

Joe Clements
Joe Clements
Co-Founder

Joe earned a bachelor’s degree in Communications at the University of North Florida and masters degree in Applied American Politics and Public Policy at the Florida State University. His innate sense of business, political, and digital trends guides the SDS team to success. Prior to starting SDS, Joe worked in the Florida legislature as a legislative aide and at the Republican Party of Florida as the digital director of RPOF House Majority.

Joe’s book recommendation for everyone: “Win Bigly” by Scott Adams

Rebecca Romero
Rebecca Romero
Chief Operating Officer

Rebecca is from Orlando, FL and attended the University of Central Florida. She worked for the Florida Legislature for two years and joined the SDS team in January 2017. She executes a large variety of tasks and works closely with the clients to ensure they are getting the best possible service.

Rebecca’s hobbies include eating chicken nuggets, walking around in socks, and cuddling her nieces and nephews.

Jack Reid
Jack Reid
Director, Business Development

Jack joined SDS as project manager overseeing our government contracts. He brings a variety of experience and knowledge to SDS, with over a decade of work in government and private sector external affairs and communications, and grassroots campaigns and strategies. This experience includes serving in the Executive Office of the Governor for more than four years. A Panama City, Florida, native and ninth-generation North Floridian, he has a passion and commitment to the success of all things “Florida”. A lifelong student of history and social sciences, Jack earned a Bachelor of Science degree in Religious Studies from Liberty University, studied History and Religion at the University of Florida, and earned an Associate of Arts degree in Political Science from Gulf Coast State College. 

Jack is an avid hiker, national park enthusiast, adequate fisherman, and podcast connoisseur.

Alexander Reinhard
Alexander Reinhard
Account Manager

Alex graduated from Florida State University with a Bachelor of Arts in Marketing with a Minor in Entrepreneurship. Alex brings his strong work ethic and creative background to SDS. He is an easy-going and adaptable member of the company, who is able to accomplish any task given to him. In his time at SDS, Alex has worked with all team members and helped them with their projects, big and small.

In his spare time, Alex enjoys cooking new food and drawing.

Sara Holland
Sara Holland
Business Operations Manager

Sara’s diverse professional background includes knowledge and skills which allow her to focus on the daily operations of SDS. After earning her bachelor degree in Political Science and Criminal Justice from the University of South Carolina, Sara continued her education by obtaining her Associate in General Insurance designation and her certification in Governance, Risk Management and Compliance Professional.  At this time, she is in process of completing her Associate in Risk Management designation. Sara’s background as an insurance analyst and mortgage loan officer taught her the importance of how excellent customer service, teamwork and attention to detail contribute to maintaining the high standards inherent to SDS.

Sara’s book recommendation to everyone is A Short History of Nearly Everything by Bill Bryson.

Kiersten Wonsock
Kiersten Wonsock
Producer

Kiersten is a Florida State graduate with a bachelors in Digital Media Communications. She has experience in working on political campaigns and state government. Kiersten’s favorite aspect of digital media is videography and video editing.

In her spare time she enjoys kayaking Florida’s many waterways, fishing, and snuggling her two cats, Arya and Sansa.

Allison Hopkins
Allison Hopkins
Account Manager

Allison joined SDS in 2020 and brings a diverse and exciting history to the team. A Florida Panhandle native, she earned a degree from the University of Florida in 2011. Afterwards, she traveled to the Czech Republic and sat for a Masters Degree in International Relations. She has a diverse work background: working for a state wide campaign, multiple Florida State Representatives, regional manager for the Florida Department of Financial Services, and running the service department at a tractor dealership.

She has worked with people from all walks of life. In her spare time she knits and babysits dogs.

Madison Barse
Madison Barse
Digital Marketing Specialist

Madison is currently working towards her Bachelors degree in Marketing at Florida State University. She is heavily involved with the FSU American Marketing Association Chapter and Lady Spirithunters. Madison works on a large variety of tasks, ranging from creating content for social media to placing ads.

Madison enjoys baking chocolate chip cookies and spreading positivity. 

Nick Sanchez
Nick Sanchez
Digital Marketing Specialist

Nick is currently working towards his double major in Marketing and Media Communications Studies at Florida State University. He is a Hispanic Scholarship Fund Scholar and heavily involved around the FSU community. Nick works on various tasks including video production, creating marketing content, and market research.

Nick enjoys hanging out with his cats, making charcuterie boards, and traveling during his free time. He wants to live in New York City after he graduates.

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