The Challenge
We created engaging content to drive applications during a critical enrollment period with questions about students returning to class in the fall looming. Maclay wanted to pursue a campaign oriented around demonstrating the school’s exemplary online class structure.
The Project
Maclay School has incredible students who are always willing to market their school and its benefits. Using visual assets gathered remotely, SDS created a display campaign highlighting how the Maclay experience can be exceptional - even online. This campaign
used digital billboards, digital ads, and mailers to let their target audience know how they were pivoting their distribution of instruction to adapt to a COVID world.
