Matthew Farrar

Matt grew up in Panama City before moving to Tallahassee to attend the Florida State University, where he studied political science. Since co-founding SDS in 2014, Matt has directed a team of talented professionals that use cutting-edge digital media tactics to deliver industry-leading results. He began his career as a government affairs consultant, where he worked for seven years managing legislative priorities and advocacy initiatives for corporate and trade association clients across a variety of industries. This experience brings logic and business planning to the SDS team.

Matt met President Reagan multiple times as an infant, and has a wall of his office dedicated to Reagan memorabilia, including an artillery shell from the president’s funeral.

Joe Clements

Joe earned a bachelor’s degree in Communications at the University of North Florida and masters degree in Applied American Politics and Public Policy at the Florida State University. His innate sense of business, political, and digital trends guides the SDS team to success. Prior to starting SDS, Joe worked in the Florida legislature as a legislative aide and at the Republican Party of Florida as the digital director of RPOF House Majority.

Joe’s book recommendation for everyone: “Win Bigly” by Scott Adams

Rebecca Romero

Rebecca directs day-to-day operations of the business and serves as a primary point of contact for clients, shepherding projects, and managing workloads to ensure timely delivery. She earned a Bachelor of Business Administration in Marketing from the University of Central Florida. Prior to SDS, she worked for the Florida House of Representatives as a District Aide and then a Legislative Aide. She is well-versed in multiple areas of the agency to successfully juggle multiple projects.

Rebecca’s hobbies include playing with Baby Ava, reading a good book, and eating chicken nuggets.

Jack Reid

Jack joined SDS as project manager overseeing our government contracts. He brings a variety of experience and knowledge to SDS, with over a decade of work in government and private sector external affairs and communications, and grassroots campaigns and strategies. This experience includes serving in the Executive Office of the Governor for more than four years. A Panama City, Florida, native and ninth-generation North Floridian, he has a passion and commitment to the success of all things “Florida”. A lifelong student of history and social sciences, Jack earned a Bachelor of Science degree in Religious Studies from Liberty University, studied History and Religion at the University of Florida, and earned an Associate of Arts degree in Political Science from Gulf Coast State College. 

Jack is an avid hiker, national park enthusiast, adequate fisherman, and podcast connoisseur.

Kiersten Wonsock

Kiersten is a Jacksonville native and Florida State graduate with a Bachelor’s in Digital Media Communications. She has experience in working on political campaigns and state government. Before SDS, Kiersten worked for Governor Ron DeSantis and Senator Rick Scott. Kiersten’s favorite aspect of digital media is videography and animation.

Kiersten enjoys paddle boarding, painting, gardening, and snuggling her cat, Baby Cat.

Alexander Reinhard

Alex graduated from Florida State University with a Bachelor of Arts in Marketing with a Minor in Entrepreneurship. Alex brings his strong work ethic and creative background to SDS. He is an easy-going and adaptable member of the company, who is able to accomplish any task given to him. In his time at SDS, Alex has worked with all team members and helped them with their projects, big and small.

In his spare time, Alex enjoys cooking new food and drawing.

Helen Smith

Helen is a Tallahassee native, currently working towards her Bachelor’s Degree in Social Science at Florida State University. She works in many activities across the marketing channel, such as strategy formulation, web design, ad placement, copywriting and copyediting, and branding. With a family from Quincy, Florida and Thomasville, Georgia, she is passionate about all things conservation and preservation, both land and wildlife related, in the Red Hills region.

Helen’s favorite things in life include fishing, interior design, and all things Dolly Parton related.

Nick Sanchez

Nick is currently working towards his double major in Marketing and Media Communications Studies at Florida State University. He is a Hispanic Scholarship Fund Scholar and heavily involved around the FSU community. Nick works on various tasks including video production, creating marketing content, and market research.

Nick enjoys hanging out with his cats, making charcuterie boards, and traveling during his free time. He wants to live in New York City after he graduates.

Jared Randall

Jared is from Merritt Island, FL and is currently working towards his Bachelors degree in Commercial Entrepreneurship with a minor in Communications at Florida State University. He has experience ranging from retail, project management, and work with some Florida’s most prominent government affairs firms.

Jared enjoys running, jet skiing, gaming, and following collegiate and professional sports.

Charlee Ruth

Charlee is a student at Florida State University working towards her Bachelor’s degree in Marketing. She is involved in FSU American Marketing Association Chapter, Advertising Club, and is a member of Chi Omega. Charlee works on a variety of tasks including creating marketing content, copy editing/writing, and branding.

Charlee enjoys cooking and traveling with friends and family during her free time.