Skip to content

Case Study:

License Plate Campaign
Florida Fish and Wildlife Foundation

The Challenge

FWC was tasked with selling 3,000 license plates by the October 1st deadline.

The Project

The Fish and Wildlife Foundation of Florida needed to increase sales of its four specialty license plates. Our design team made several short form videos and static graphics based on the four license plate designs. We also launched a marketing campaign aimed towards outdoor and nature enthusiasts on Instagram and Facebook.

With the help of the ad campaign and retargeting, plate sales rose by 50% over the baseline period without ad activity.

FWFF License Plate Campaign
Florida Fish and Wildlife Foundation

Sector

Project Duration

6 - 9 Months

Solutions Implemented

In-House Creative
Research & Analytics
Digital Marketing
Digital Strategy
Digital Consulting

Creative Samples

FWC was tasked with selling 3,000 license plates by the October 1st deadline.

Other Outdoors projects

Case Study

National Grasslands Coalition Video Campaign
A National Grasslands Coalition video project in support of the North American Grasslands Conservation Act.

Case Study

License Plate Campaign
FWC was tasked with selling 3,000 license plates by the October 1st deadline..

Case Study

Live Broadcast
We ran a live broadcast for Bonefish & Tarpon Trust on the impacts of pharmaceutical contaminants in Florida's waterways.

Case Study

Advocacy Mission
The COVID-19 crisis shutdown the ability to work for Montana’s fishing guides.

Work With Us