FWC was tasked with selling 3,000 license plates by the October 1st deadline.
The Fish and Wildlife Foundation of Florida needed to increase sales of its four specialty license plates. Our design team made several short form videos and static graphics based on the four license plate designs. We also launched a marketing campaign aimed towards outdoor and nature enthusiasts on Instagram and Facebook.
With the help of the ad campaign and retargeting, plate sales rose by 50% over the baseline period without ad activity.