Always get the right angle...

Even from the air.



  • Legislators
  • Legislative Staff
  • Lobbyists
  • Agency heads
  • Association execs
  • C-suite Execs
  • Local Elected Officials
  • Business Owners
  • Top Leaders
  • Agency staff

Current Size

As of:

Facebook Audience Size:


Google Search Audience Size:


Google Display Audience Size:


YouTube Audience Size:


The Overview

Florida Politics and SDS have partnered to create a new advertising service available to companies, organizations, and firms engaged in the Florida advocacy space.

Digital media is a format that frequently enables new products for digital publishers and advertisers. Over the past decade, the teams at Extensive Enterprises and Strategic Digital Services have mastered the crafts of digital publishing and digital advertising.

Beyond the traditional banner advertising seen on, the audience of local, state, and national leaders that read Florida Politics is now available to advertisers as a private (anonymized) custom audience for Facebook, Instagram, Google, and YouTube. (With additional networks on the way!)

Organizations can now commission a digital advertising campaign on Facebook, Google, or other ad networks targeting this exclusive audience. SDS manages the program and runs the ads on behalf of the advertiser, and can develop the creative, if needed. The cost to access the influencer audience is built-in as part of the price of the overall cost of the advertising campaign.

For agencies or PR firms that would like access to the audience to advertise on behalf of a client, we charge a monthly licensing fee and share access to the audience using built-in platform tools, and close access at such a time when the license ends. Aren’t familiar with how to use the custom audience targeting and sharing tools of Facebook and Google? No problem. We’d be happy to white-label place the campaign for you.

How it Works

If your business or organization needs to reach Florida’s most influential leaders with advertising, here’s how to get started:


Start by using our planning tool to get an estimate -OR- start working directly with our team to determine your advertising needs.


Use existing creative, design your own, or work with our in-house creative and production teams to design pixel-perfect ads for your influence campaign.


Based on the advertising campaign plan designed with our team, your ads will deploy via Facebook, Instagram, Google, and YouTube. You can sit back and watch knowing your ads are appearing to the most targeted influencer audience in Florida.

And just like any advertising campaign run by Florida’s premier digital advocacy team, you’ll receive industry-leading digital ad strategy, top-tier client service, and a real-time dashboard to track your results.

Planning Tool

Use our influencer audience ad calculator below to plan your ad campaign. You can start from a target number of impressions, or work backwards from an overall campaign budget!

Sound confusing? It can be. Use the bug-out button to instead get directly connected with one of our team members who can help you build an ad plan!

Get Started

Please note: the planning tool calculates estimates based on audience sizes and platform averages. Advertising prices on each platform change by the second, and costs shown below are not guaranteed or considered an offer.